Ads Way Into the Future

Normally I dont' notice bad ads that often because if they were bad, I would simply walk pass them, but the Svedka ad posted next to Jamba Juice on my way to the Union Square subway station horribly caught my eye. First of all, it's a hideous robot! Okay it might have some appeal because Spielberg movies seem to blow the box office, but then again this Svedka robot reminds me of that boring action movie Will Smith was in where he had to kill robots that began to realize their humanity and became evil. In a media analytical way, the first pointer is this ad hopes to bring you to a really far future, one where robots drink alcohol or perhaps you're the mechanical personnel drinking the drink. Secondly, I had a hard time figuring out what specific gender this ad appeals to because it does strike you as targeting a feminine audience because of the to bright red lips and apparently (according to my friend) Svedka created two types of robots, one male one female. They had initially just made the male robot but decided to expand their consumer interest and made a female robot to appeal to the female drinkers. The text "man cannot live on gossip alone" puzzles me, is the female robot in such a world where they're actually considered men; thus, the men in the ad actually mean the real woman of today transported into the Svedka future world? The lesser of all the grotesqueness was the witty "voted #1 vodka of 2033." Yes! I finally got one thing right, this ad hopes to take you into a world far beyond the years you can imagine. How would 2033 be? Well just take a sip and you'll find out because apparently drinkers in the future love it.

Svedka sets itself so far apart from all its alcoholic contenders in that it attempts to be hip but somewhat fails horribly, producing such funky ads. I understand Grey Goose or Absolut claiming that their drink can bring you out of your current humdrum lifestyle, described by Marx, into a classy stress free inviting world. This alternate universe that Svedka presents seems to belong in movies rather than in real life. One of those movies where you go to see it just because you know it'll be horrible but you're entertained despite it, campy?