Reebok's EasyTone 1 Makes Women Easy

Please watch this video first, then read below:

http://theshoegame.com/articles/reebok-easytone-commercial.html
When I first watched this commercial, I earnestly thought it was a spoof on some show, that I had mistakenly been tuned to the Comedy Network, instead of standard cable television. I soon found out I was sadly mistaken. This Reebok commercial goes to unbelievable lengths to promote its’ newest product, the EasyTone1 sneaker. The idea of this sneaker is that it exercises your butt and legs while you walk; no running necessary! This is a great invention, exercise is certainly important and something human beings should be doing often. However, the way Reebok chooses to appeal to its demographic is completely grotesque, for lack of a better word. The commercial of the woman (whose whole body you actually DO see) is speaking into the camera the entire time, however, the camera is fixated on her butt. Her butt is so attractive that the male camera man cannot focus on his job and do it successfully without being entranced by her fit butt. The first time he zooms in on her voluptuous booty, she calls him out on it, saying “Dude!” the first indication that the cameraman is male. She then continues to promote the product, stating all its benefits, but that is all just background noise because within seconds, the camera lens is once again directed towards the woman’s butt, and all other actions taking place in this commercial hold no meaning. There is full focus on her butt, and its appeal, as the reason to buy the sneaker. The ultimate message is simple: if you buy the sneaker, you will tone your body, which will make you more desirable to men, JUST LIKE ME! YAY! How about the message that is more beneficial to women who may be interested in buying a new sneaker: if you buy this sneaker, you will be exercising even when you’re not at the gym, and you tone important muscles that will help keep you healthier and stronger for longer. This notion is not even touched upon throughout the commercial.

Now, please watch this commercial:

http://www.youtube.com/watch?v=vjAVCjXELk8

However, the second commercial, promoting this same product, is even more appalling than the first. It ONLY shows a pair of breasts, and at the end, a quick glance of a nice round booty to put the icing on the cake! Not once does this commercial even show the sneakers it is promoting. And, not once does it mention the true health benefits of owning this pair of sneakers. Instead, it portrays each of the woman’s breasts as a female, who is gossiping in envy about the body’s butt. They are portraying the breasts as if they were the quintessential coffee clutch, yapping in a corner about how they don’t like so and so for her blah blah blah, but are actually jealous of her because of some other reason. It gives women no depth, portrays to men that we have nothing of true importance to contribute to conversation, and the things we think about most are our appearance and how we can better it in comparison to other women’s’ appearances. In fact, it seems as if these commercials may have been directed to men, in timely fashion, before the upcoming holidays, as possible gift options! What’s better than getting your significant other to look like the hottie in the commercial? I was truly disgusted to see this commercial aired, quite often may I add, and during daytime hours. Not that it is pornographic, but it is slightly inappropriate to present to children. And aside from that, if I had a daughter of my own, I’m quite sure I wouldn’t want her getting the idea that the only way to gain approval from men is to obsess over her image.

I leave you with wise words from rapper, Nas, "What Goes Around (Poison)":

"Up late night on they mothers cordless, thinking a perm or
Bleaching cream will make better when they gorgeous
White girls tanning, lypo suction
Fake titties are implanted, fake lips thats life destruction
Lightskin women, bi-racial hateful toward themselves
Denying even they blood"