I think that this Dolce and Gabbana advertisement is extremely controversial, especially after discussing the meaning of the content in ads, this week in class. As you can see, Dolce and Gabbnana is promoting sexuality in their clothes. In addition to this, the viewer of the ad can assume that the woman is about to have sex with all of the men in the picture. The gazes of the men in the ad are direct at towards the highly sexualized woman. It is strange that the men are watching the woman being pinned down, as she looks away. Overall I think that everything that the ad implies indicates very disturbing conclusions from the fashion line. The fashion advertisements tend to make consumers buy into the myth that the brand will make the “buyer” sexy. These types of advertisements are extremely smart in marketing, because they market to both men and woman and work to make them feel the need to buy items of that particular brand.
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