Science, which involves repetitive experimentation to gain evidence (often expressed in quantifiable terms), adds legitimacy to any argument. Numbers say it all, and if we find out that things have been tried and tested, all the more we are convinced.
I've seen these ads everywhere (mostly subway stations on my way uptown) -- these new athletic shoes that aid in weight loss.
The new EasyTone walking shoe, a provocative new marketing campaign says, "leaves leg and buttock muscles better toned than regular walking shoes." Officials from Reebok, a unit of Adidas, say the EasyTone is the company’s most successful new product in at least five years.
Isn't that common sense though? Shoes are associated with walking, and walking burns calories. You don't have to be a scientist to figure that out.
The selling point lies in the design.
"Balance pods" added to the toe and heel of the shoe requires the person to do more work to control balance and engage the muscle. The effect, apparently, is like walking on a sandy beach.
Let's see this for ourselves:
Again with the "sex sells" theme! And they're very consistent at that: in one commercial for the shoe, the camera drifts away from the woman’s face and zooms in on her backside. Another ad claims that the leg and butt-toning effects of EasyTone will "make your boobs jealous."
Who knew, science and sex make for a good marriage. Nice comeback, Reebok (Reebok's been dead to me for a while).
Another thing I'd like to point out is the fact that THESE ARE NOT MEANT FOR USE AT THE GYM, or for running. They're meant for walking.
So as you strut around with the "perfect ass," you're wearing sneakers. I don't know about you, but sneakers to me are not sexy (Vanessa Hudgens attempted to market Ecko shoes as such -- see "Sneakernight" video). So it's really interesting how Reebok TRIES to make very unglamorous-looking shoes ultra-feminine and erotic.
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