Tide

This week we spoke about homosexuality in the media. I find it interesting that when discussing advertisements with lesbian connotations or bisexual undertones, we as a class were all quick to assume that the ad was not really implying homosexuality or homoerotic, but rather... the advertisement was high fashion, and sexuality could be molded in the sake of high fashion, of course! The women we pictured naked together were not supposed to be depicted as sexual forms for the female viewer, but rather, what we want to look like.

But, what about with this ad? Clearly there are homosexual implications with two men lying in bed together. And obviously we know they are in somewhat of a relationship together. But, if it wasnt for the caption denoting one man as the other mans boyfriend, would we assume the aforementioned rules that applied to women in our class?

This is funny because there are by far more ads depicting female on female, than male on male, but we as an audience seem to skim over these ads intentions. So, though female on female ads are by far more prevalent, they are questioned, while the not-so-often-seen male on male ad is very clear to us as an audience.