Friday, October 30, 2009
"Media acceptance"
double consciousness
"I Am Mad as Hell, and I Am Not Going To Take It Anymore"
For Our Entertainment
Halloween and "Slutty" Costumes
Make Way.
In class this week we discussed the concept of “the other” otherwise known as the different racial and sexual oriented groups within our society. Most of the groups are viewed as not normal and are often distinguished from the norm as the black guy or the gay guy. In the ad above, MTV uses our social norm to its advantage. The ad focuses on a young, high school student who is interested in both men and women. The commercial ends with the tagline, “If your love is boundless, take care of yourself and others. Wear a condom.”
Both simple and effective, this commercial uses the knowledge that gay, bisexual, and lesbian tendencies are not seen as “normal” and uses that knowledge to its advantage. While the commercial does in subtle ways promote that gay/bi sexuality is not the social norm, it also promotes the idea of what is most important, no matter what your sexual orientation is, condoms should be use. Furthermore, the commercial implies that it’s okay to be the way you are no matter what they may be.
I think part of the reason an ad is able to get away with is partly because of who is in charge of broadcasting it. MTV is known for pushing boundaries and representing the generation who supports it. Because the “MTV Generation” is comprised of, for the most part, of open-minded teenagers and young adults, they are able to get away with marketing and portraying a severely under-represented minority I think a good question to pose in light of this ad is will these types of commercials, depicting all types of people begin to proliferate our society? I think so as “norm” is now not so much the “norm” and society begins to accept and acknowledge that this world is comprised of multiple norms and standards.
Fair and Lovely
Fresh Prince Switch
"Well This Is A Story All About How...."
Will, unlike his cousins, actually represents the image of black people that is primarily shown on television. He is comes from a lower-class society, was void of opportunities in his “rough neighborhood” and is constantly trying to better himself, work his way UP the ladder. As the Banks family grows more accustomed to having Will in their lives, it becomes clear that they too are reaching deep into their roots and identifying the struggles they needed to overcome in order to be successful. However much success and wealth the Banks family is portrayed to have, it is important to the creators of this show to convey the message to their viewers that it wasn’t always so easy for this family, and that they too had to work their way up the ladder of success. There’s no such thing of black people being portrayed as just born into wealth, it’s a constant uphill battle, and even when you reach the top of the hill, it is crucial to always highlight the difficulties in arriving there.
The Ligher, the Brighter, the Better...or is it?
Thursday, October 29, 2009
"Mestiza"
The Philippines was colonized by the Americans. I regret to say that while most Filipinos view Americans as, for lack of a better term, those "manipulative bastards" who promised our freedom but instead tore down what used to be our charmingly distinct Manila to make way for cinemas and shopping centers, we still somehow view them in the highest regard. Maybe it's because media largely promotes Western values, and globalization in the establishments of McDonalds and Starbucks chains have given us the impression that the American way of doing things equate to progress. Caught in the illusion, we forget that it is because of them that we lost our cultural identity in the first place (no offense, but the evidence lies in history).
Which is probably why many Filipinos turn to skin whitening creams. "Whiteness" is equated to high class standing. While Americans view tanning creams as a sign of leisure, most Asians resort to skin whiteners to suggest wealth. It also implies staying OUT of the sun to give the impression of being sheltered and not having to do any physical work.
Interestingly, back in my days at an all-girls Catholic school I experienced prejudice for the ironic reason that I was white. (I am Filipino but of Spanish descent, which is termed "mestiza.")
One memory stands out particularly in my head. In third grade, a friend of mine grabbed a hold of my hand and commented that my skin was "nice and white" and that my palms were really smooth. What seemed like a compliment was followed up with, "that's because you don't do any chores, like WE do."
That's segregation at play, and I recognized it at a young age. Recalling that experience, I realize that the definition of beauty is context-specific. I felt out of place because in a class of fifty other girls I stood out as seemingly American, and it was not something I was particularly proud of. In fact, I felt ashamed of my skin color, because in my old school, being dark meant belonging to the prevailing social class, and THAT was "beautiful." I was the minority, and for that I felt embarrassed.
So, despite the persuasive power of media in defining beauty, it is not the only factor that determines the ways in which we view things. As we have learned, it really has a lot to do with how people make meaning of the things around them.
Media's affect
Party Monster: Media's Interference with Criminal Activities
The film Dog Day Afternoon captured the impact that the media can have on society. In light of this film, I began to think of another famous film, based on the true-life rise and fall of the notorious club kids of New York in the late 80’s and early 90’s. Made into a book entitled Disco Bloodbath, a documentary called Party Monster: a Mockumentary, and film also entitled Party Monster, the real life case, and following films, are great example of the media “interfering” in the ideological normalcy of society, introducing counter-hegemonic actions. When drug dealer Angel Melendez was brutally murdered by heroin hopped up party promoter Michael Alig in 1996, the subsequent arrest was all due to media interest. Though Alig attempted to confess to the murder on multiple occasions, it was not until Village Voice reporter Michael Musto made gross (though true) accusations of the murder of Melendez that the police even began to take some hint of interests – though very little. While the family of Melendez urged police to take action, it was not until Alig confessed to the murder on national television during a filming of a day time talk show that the police made their arrest (this being after the body of Angel Melendez was found, and identified).
The aforementioned events, as well as the film, portray a depiction of the media interfering with societal woos. If it was not for the media, in the form of Michael Mutos’s piece in The Village Voice, and Alig’s confession on national television, who knows if the criminal would have ever been tried for his wrong doings.
Furthermore, just as Dog Day Afternoon made us lose our ideologies for authority and obedience to the law, Party Monster abolishes ideologies of contempt towards criminals, as Alig received notoriety for his actions, in the form of endorsements, and a constant stream of fan mail after the production of the books and films.
Black Hair
The new Chris Rock documentary, Good Hair explores the lengths that black women will go to in order to straighten their hair.
I think that racism and a fear of black people is what causes these anglicized images of blacks to be so popular in the media. Perhaps if more images of natural black hair became popular there would be more than one definition of beauty (white beauty) in American culture, and non-white people would feel beautiful as they are.
Power of the Gaze
We recently discussed the power of gaze in relation to spectatorship. How the person who gazes holds the power. Sturken and Cartwright’s book is called Practices of Looking for a reason. The whole idea of society revolves around the topics of observation, viewing and receiving information through our interaction with the media. I think this power of the gaze is very relevant when observing print ads or other forms of still life. We discussed Manet’s Olympia and how this painting was the first of its kind. Here is a completely naked woman staring directly at the viewer. Regardless of her being a prostitute and the fact men chose her to be displayed in the Musee d’Orsay because they wanted to see naked women when they entered museums, her main power and the reason for her alluring appeal is through her gaze. Her portrait is fascinating, almost spellbinding as she captures the attention of the viewer with her eyes.
I have come across Armani Exchange advertisements recently that seem to focus on the themes of sex and power.
In both of these advertisements the woman seems to be seducing the man. He is staring directly at her while she seems to be more interested with the viewer. The control is obvious in the ad where she is lying on top of the man, yet still holding herself up and looking directly at the viewer. This positioning does not only make the viewer think of sex but also makes the viewer understand who holds the control. The woman is dominating the man- her hand is on his chest holding him down on the floor, his gaze is completely fixed on her, and she is not returning this same amount of attention.
The other advertisement is similar, but in this one it is the man who is holding onto the woman. Yet he is not holding her in a way which exerts control, more he is holding her as if he does not want to lose her. The reason the viewer sees it this way is all through the gaze. If she had been gazing directly at him the power struggle would be more difficult to discern. But again, he is looking at her, holding tightly onto her, while she does not seem as interested because she is looking away from him and at the viewer.
Through the act of looking both of these advertisements define the relationship of power. The gaze here determines what the viewer comes to think of each character. Their stance and actions are important, but the overall idea is symbolized directly through their gaze.
Wednesday, October 28, 2009
Nudity in a Modern Setting
While nudity in films does not necessarily take up 80% of all screen time, it still is something that is present in many R-rated films, and most often it is female nudity. Take for instance the critically acclaimed film Monster’s Ball, directed by Marc Foster, a man. In the film there is a controversial sex scene and while both actors Billy Bob Thorton and Halle Berry are nude during the scene, it is Halle Berry that exposes her breasts, buttox, and pubic region openly to the camera while Billy Bob Thorton’s backside is only shown briefly. Another controversial film is the critically bashed Showgirls directed by Paul Verhoeven, another man. The film was the first to ever be made with an intended NC-17 rating, and it is clear why. The women in the film are completely naked for almost the entire film, however, there is only one scene of male nudity and it is just from the backside again. And finally, a genre that is famous for diminishing women, the horror genre. In Rob Zombie’s 2007 remake of the classic film Halloween, about 3-4 women appear nude in the film, mostly during sex scenes with men, and not a single male is shown nude, not even from the back as most other films depict.
Overall, I think it is quite obvious that most films nowadays still hold many of the sexist themes that art held in many earlier days. What is unknown about this situation is whether it is the audience’s fault for wanting to see more female nudity and not asking for more males, or if it is because so many men are in high power positions in the media. I believe both are probably strong factors.
Tuesday, October 27, 2009
why judge disney?
Sunday, October 25, 2009
Disney Princesses are everywhere!
Saturday, October 24, 2009
Not That I Have Kids, But...
Modern Disney?
Friday, October 23, 2009
A simple solution to our daily problems
Genre Films and Disney.
Is religion the opiate of the people as Marx said?" Or are Genre films the opiate of the people? Genre films have a long known tradition for being massive products with no interest to better-cultivated moviegoers and film critics. According to Judith Hess Wright, Genre films—such as the western, the horror, the gangster and the science fiction, to which I would include the romantic comedy and the musical—have been the “most popular products (and thus the most lucrative) to emerge from the machinery of the American film industry.” (p. 41) Without a doubt Hollywood industry is the most powerful film industry in the world, only followed by Bollywood. This big corporation industry, as any other corporation, has only one main priority: make money.
I admit, that in the eyes of my Media Studies teacher, I am the enemy. For one, I haven't picked up a serious journalistic publication in God knows how long, but that's normal now right? How many NYU students are going to sign in the Times delivery guy every Sunday really? Worse however, is the fact that I have no particular interest in these publication's websites either. I find them bloated, biased, and clunky, and don't even get me started on paywalls.
http://www.pcworld.com/businesscenter/article/174221/mccain_moves_to_block_fcc_net_neutrality.html
Capitalistic Fantasy.
Disney and their ever reaching empire are not stupid. They know what the dominant ideas in this world are and even if they are sexist and racist, they still hold true as the reigning ideology in this society. Hegemony is at its best in Disney movies and Disney capitalizes on that to make some of the most widely accepted, widely viewed films of our time. Perhaps instead of blaming for Disney for the capitalist ways, we should instead evaluate ourselves. The non-desirable aspects of Disney movies would not be able to exist without the social norms and ideologies already in place.
But since they are in place, Disney has done in an outstanding way what all businesses do, capitalize on what they have available. The Disney model has achieved what few others have, a massive empire built on the foundation of what we believe and what we wish to believe. That is the sexist and racist ideologies that plague our society and the fairy tale like way they come together to make for a perfect ending, where all is solved and problems no longer linger.
So instead of calling Disney racist and sexist, we should perhaps look farter and call them what they have positioned themselves to be….entrepreneurs that very cleverly used OUR social ideas to make a shit load of money. And furthermore create an empire that is inescapable and likely to continue to promote these ideas for years to come. Disney should not be blamed for its ingenious moves, for every business has aspects that are undesired and sometimes unethical. I’m not saying that hey should be praised for their use of stereotypes, all I’m saying is that these ideas did not originate in Disney films, these films are simply vehicles that help convey what we already hold true as a society.
The Ugly Side of Disney
Four-year-old me would object.
I'd say I'm a pretty outspoken person. But last class, I surprised myself when I sat there quiet, slowly digesting everything being said about Disney. This is the girl who dressed up as Princess Jasmine for consecutive Halloweens, and ran away to her Little Mermaid tent, stroking a fake magic lamp after a scolding.
I walked home, trying to understand the reasons for my silence. Should I have come to Disney's defense? Besides, the rest of the media communicates similar ideologies of machismo, the subordinate role of the female, and race. I mean, come on. Dora the Explorer? The Power Rangers (more explicitly in terms of the black and yellow ranger being black and Asian, respectively)? Why does Disney have to take all the blame?
One of my classmates said, "the danger lies in Disney being subtle about it."
Truth be told, I actually was not convinced by Giroux's article. Kids don't take these films literally; they are only concerned with the sensual and positive moral aspects of it. The color, the shapes, the music. They also don't notice things like Arabia being a shady, unfamiliar place or Mulan fighting for the honor of her father who is male. They see it as the Aladdin film embracing other cultures by depicting Saudi Arabia as an exotic "whole new world" that is profoundly beautiful, and Mulan challenging the role of males in her bold decision to fight.
Kids don't care about the details, they look at the bigger picture. Hey, if Belle could resist gorgeous buff studs and believe in the beauty of the human heart, I too should stop judging people by how they look.
Giroux also argues for a "sociological analysis" to take place, where parents discuss the issues of the movie with their kids to "correct" the inaccurate portrayals on screen. While I would advocate that for media scholars, critics and students, I do not believe that is necessary in homes.
What I'm trying to say is that, while Disney has some prejudices, the moral values of the films greatly outweigh the racist and sexist connotations.
Knowledge is great. As a media student I am definitely more skeptical of what I see on the screen, deciphering the messages with caution. But it comes with the curse of being too overly analytical, to the point that the "magic" of being a spectator, of being entertained, just dissipates. (My boyfriend pointed out that I tend to comment a lot when we watch TV shows together. Whoops.)
Despite everything we talked about, I would still show Disney movies to my kids as a parent. It gave me a great childhood, for one thing. I admired Cinderella's determination to step out from the status quo, and Ariel's gutsy attitude to resist authority. And Disneyland still makes me happy. Though many would label a Disney type of mentality overly idealistic, it still gives a kid hope in the world.
I guess you can say I was overwhelmed by some of the truths revealed to me -- Disney was anti-Semitic, Disneyland was originally for white people, etc. I just lost my admiration for Walt Disney as a person. But films are another thing, and could be analyzed in many ways.
I'm open-minded to those interpretations, which was probably reason for my silence. I wanted to hear the other side of the argument. And while I would agree that yes, maybe Snow White IS quite useless, I would say that characters like Mulan (who was voiced by Lea Salonga, a Filipino, not Christina Aguilera) are more resonant and relatable to females today.
And sure, some Disney execs might have highly capitalist motives. But we should not generalize that the entire corporation is so.
I would also like to add that besides Jesus, Santa Claus has a beard and kids love him. Should we tell our children that he doesn't exist?
If you're like most people, you wouldn't. Why? Because if you look at the BIGGER picture, that their belief in fancy flying deer and a jolly man in red makes them reassess their behavior. It makes them happy. Why take that away?
However, when they get older and wiser, they'll stop believing. In their own terms. But nonetheless, it gives them pleasant memories to look back on, and hopefully, the good habits they have formed while immersed in that belief will stick with them.
I'd say the same with Disney movies. Don't kill the magic. Kids will figure it out for themselves when they're older.
Every since I was little I loved Aladdin. I thought Jasmine was the prettiest princess out of all the princesses. I loved how she lived in this huge castle, had a pet tiger, and had a lover that loved her so much. However, I feel like as a young girl I never completely related to her because there was no resemblance between her and me, physically. It wasn't just Jasmine but all the other princesses. So I felt like I could never become a princess. I remember crying about it and screaming at my Dad asking him why I couldn't be a princess. As I look back, it looks stupid but at the time I think its something very degrading. I feel like this made me feel like I wasn't accepted Maybe that's why certain race aren't as bold as other races? Now, after learning and realizing the different layers of Disney, I feel like the little but blatant aspects makes the difference to really affect us, viewers.
I Want To Play A Game
I was never really into Disney movies (except for one, but there's only so much I can say about my boy Hercules), so in the spirit of Halloween we're just going to talk about murder. The sixth installment of the now-infamous Saw series opens in theaters today to the excitement of sickos everywhere. Many would categorize these films as senseless violence. Unnecessary gore. "Torture porn", of a sort. And I would tend to agree. But there's an underlying intelligence and maneuverability that makes these movies much more than simple horror.
Prince Ali Fabulousee!
I can presume that Disney makes movies like Aladdin, and even Lion King, and the upcoming Princess and the Frog in order to attract non-white moviegoers as well to theaters. I had always loved Disney films, but the fact that I was suddenly able to directly identify with this film and its characters boosted this Disney classic to the top of my list. After learning more about the Disney Corporation, and especially after our conversation in class this week, it’s hard for me to look upon Disney films with the same awe I did as a child. But, there’s no way I could have picked up these somewhat subtle gestures that proved how non-cultured Disney truly was as a young girl. It wouldn’t occur to me then to be offended by what I was seeing on the screen. I’m sure that if I re-watch this film, which I’m highly considering doing, that within the first few minutes I’ll be able to pick up on every single error on Disney’s part. This doesn’t exactly please me, considering how much I once valued these films, but I think I can come to terms with the fact that I’ve grown and wise old enough to begin critiquing these childhood favorites!